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Responsible Beverage is recognized by the Government of New Brunswick Gaming, Liquor & Security Licensing Branch and by NB Liquor. ANBL supports all training programs that help people working in the alcohol industry to operate in a socially responsible manner.
Educational institutions Oulton College and NBCC include Responsible Beverage as part of their curriculum.
Responsible Beverage was formerly known as “It’s Good Business: Responsible Beverage Service.”